We are a London based, family run Registered Firearms Dealer (RFD) and member of the Gun Trade Association in the United Kingdom. We are also a trade member of the British Association for Shooting and Conservation (BASC) – the UK’s largest organisation to provide comprehensive training, educational programmes and promotion of sustainable practices that include the BASC Wildlife Fund, which aims to combat the loss of biodiversity and degradation of natural habitats through long-term, sustainable change.

Our store in London stocks over 1000 different products and offers a multitude of Air Rifles, Air Pistols, Gun Accessories, Tactical Gear and Clothing from world renowned brands including 5.11 Tactical, Beretta, Sig Sauer, Daystate, Glock, Magpul, Heckler & Koch, Weihrauch, BSA, Mechanix, Smith & Wesson, FX Airguns, Colt, Remington and more. At NEO®, our dedication to working with innovative and exceptional products has enabled us to form strong, collaborative relationships with premium, world renowned brands. We are proud to work with industry leading manufacturers and companies in the United Kingdom, as well as from across the world in countries such as the United States of America, Germany, Spain, Turkey, Italy, Hong Kong and Japan.

As of November 2025 we also now offer an additional, curated range of Airsoft Guns and related equipment from brands such as Novritsch, Tokyo Marui, Umarex, Specna Arms, G&G, Krytac, Ares, Vorsk, ASG, Nuprol and more.

We are primely located next to the Highbury & Islington underground station which is easily accessible by the Victoria Line (London Underground), just 1 stop from King’s Cross & St Pancras. We provide a reliable shipping service, including bespoke delivery within the M25, in addition to a free Click & Collect service from our store. We are open Monday to Friday 10:30 – 18:00 and on Saturdays 10:00 – 16:30.